X4Y

X4Y was a Los Angeles-based platform backed by Sugar23 that enabled filmmakers, editors, and writers to sell unbranded spec content and video directly to brands. As Director of Design at Sugar23, I led the creative direction and design across all aspects of the X4Y brand and platform. My responsibilities included brand identity development, marketing website design, and the creation and ongoing management of a comprehensive design system for creator profiles and brand content submission portals. I also oversaw the development of supporting brand assets, including social media creative, email marketing materials, brand guidelines, and internal stakeholder presentations.