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App Design + Editorial Design
Role: Art Director
Design: Raphy Fedida, Kelsey Guiette, Tyson Hubley
Creative Direction: Raphy Fedida
In preparation for introducing steaming video into their out-of-car application, SXM came to us for a comprehensive digital media audit, strategy guidance, and product/design recommendations. We proposed a completely reimagined digital experience along with planning and tools for capturing younger audiences. SXM has been the leader of in-car radio for decades. Now they are uniquely positioned to become THE destination for live radio, on-demand talk, sports, religious, and comedy programming wherever their listeners are. Our recommendations included strategy for leveraging existing SXM brands and expanding artist offerings to include live video, exclusive content and merchandise, events and more.
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