Baron Samedi Spiced Rum
Role: Art Direction + Design
Creative Direction: Leif Steiner, Moxie Sozo
A tempting blend of peppercorn, star anise and Caribbean all-spice. This conceptual product was one of several designs pitched to Gruppo Campari that I created while working at Mozie Sozo. I was also tasked with naming the product and creating the back-story behind Baron Samedi's Spiced Rum which was launched in 2015.